A new tool from Facebook, called the “Fan Box,” allows brand names, products, companies, celebrities, and other entities with fan pages to embed a widget into their website that showcases their website visitors their presence on Facebook. The whole idea of Fan Box widget is to convert website visitors into Facebook fans, quickly and easily. This allows companies to easily garner more fans without Facebook users ever leaving the company’s website.
When the Fan Box widget is embedded on a web site, the site’s audience can choose to become a Facebook fan of the company with just a couple of clicks. Later, when a user actually logs in the Facebook, fans can see the company’s updates in their stream, as they would any other fan page they had become a fan of. Automatically, its subscribers will be given updates by the company, as well as updates from its fans, including a feed of pictures from its current fans.
According to Facebook, over 8 million users become fans of Facebook Pages every day to connect with their favorite public figures and organizations and get updates directly in their streams. Now with the help of this new Facebook Fan Box widget, users can connect with brands, musicians, celebrities, businesses, and more, whether they are on or off Facebook. Furthermore, brands can use the widget to generate more fans for their Facebook Fan Page and improve a brand’s Facebook Page natural search ranking. Facebook has really shown a real commitment to making Pages useful for marketers.
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